Vin has an obsessive appetite for making new things.

Before founding Good People Basically™, he had already earned over 250 creative awards and honours across some of the world’s most respected advertising, design and creative institutions, including multiple Gold and Silver Cannes Lions, D&AD, CLIO, The One Show, Spikes Asia, New York Festivals and London International Awards.

Beyond that record, his work has also moved through more unconventional forms of creativity. His immersive art installation work has received multiple Grand Prix honours across the architecture and design-focused FRAME Awards in the Netherlands and the Golden Pin Design Award in Asia. His films have also been celebrated at Clube da Criatividade, WINA and CineEco Portugal. Across these different forms, the work has always been driven by emotional truth and an uncommon sense of originality.

As founder of Good People Basically™, Vin led the company through one of the region’s most volatile periods, sustaining an eight-figure RMB net revenue business while navigating Hong Kong’s political unrest, China’s prolonged Covid disruption and a shifting client landscape. Founded in 2018, GPB was recognised in 2019 as Independent Agency of the Year and Creative Agency of the Year in Asia, less than a year after its launch.

His leadership shaped GPB around five clients from different categories, creating a collaborative growth model where resources, intelligence, production capabilities and market access were shared across the network. This allowed each brand to scale visibility, accelerate product innovation and expand its category influence through collective advantage.

Now his work moves into stranger territory. Intelligent systems, cultural platforms, collectible objects and digital worlds that refuse to sit neatly inside one category.