The Story and Experience Design Studio
United with StarSheep™, JYUJYUBAO™ and Streetware™
Hong Kong. Shanghai. 

The Story and Experience Design Company
United with The Label Party™, Black of Colour™, and Streetware™
Hong Kong. Shanghai. Singapore.

Be a Helper
Reckitt Benckiser USA

Book Design

A book of courage and contribution rising against hate,
illuminating Asian leadership through empathy, innovation, and unbreakable
community strength

Created in response to a surge of anti-Asian discrimination, the book was conceived as both a cultural manifesto and a platform for representation. Through original writing, illustration, and editorial design, it brought together the stories of influential Asian leaders whose contributions embodied resilience, service, and progress. More than a publication, it became a collective statement of visibility and solidarity, demonstrating how empathy, courage, and innovation can unite communities in challenging times and inspire a more inclusive understanding of leadership, identity, and belonging.

"Alex’s illustrations were unapologetically
expressive with a touch of British wit that brought them
alive with character and charisma."

In collaboration with Artist and Illustrator Alexander Jackson

"Design gives a movement its identity, something that
speaks, connects, and moves people."