The Story and Experience Design Studio United with StarSheep™, JYUJYUBAO™ and Streetware™ Hong Kong. Shanghai.
goodpeoplebasically™. All Rights Reserved. Proprietary and Confidential. This material may not be reproduced, display, modified or distributed without the express prior written consent of the copyright holder. For any questions, please contact hello@goodpeoplebasically.com
The Story and Experience Design Company United with The Label Party™, Black of Colour™, and Streetware™ Hong Kong. Shanghai. Singapore.
Be a Helper
Reckitt Benckiser USA
Book Design
A book of courage and contribution rising against hate, illuminating Asian leadership through empathy, innovation, and unbreakable community strength
Created in response to a surge of anti-Asian discrimination, the book was conceived as both a cultural manifesto and a platform for representation. Through original writing, illustration, and editorial design, it brought together the stories of influential Asian leaders whose contributions embodied resilience, service, and progress. More than a publication, it became a collective statement of visibility and solidarity, demonstrating how empathy, courage, and innovation can unite communities in challenging times and inspire a more inclusive understanding of leadership, identity, and belonging.
"Alex’s illustrations were unapologetically expressive with a touch of British wit that brought them alive with character and charisma."
In collaboration with Artist and Illustrator Alexander Jackson
"Design gives a movement its identity, something that speaks, connects, and moves people."