The Story and Experience Design Company
United with The Label Party™, Black of Colour™, and Streetware™
Hong Kong. Shanghai. Singapore.

The Story and Experience Design Company
United with The Label Party™, Black of Colour™, and Streetware™
Hong Kong. Shanghai. Singapore.

"WE ARE ALL ABOUT
MAKING NEW THINGS."

Alvin Lim Founder & Creative Chairman

We are an eclectic design label redefining creativity by shifting focus
from individual creators to collective artistry. Through global
collaborations with visionary brands, diverse artists, and acclaimed
productions, we defy conventions and redefine culture with bold narratives
that refuse to be confined.

"UNCONFINED. UNFORBIDDEN. UNCOMMON SENSE."

The thinking behind GPB studios

Founded in 2018, this design company was crowned Independent
Agency of the Year and received high commendation as Asia's Creative
Agency of the Year at the Mumbrella Asia Awards in 2019.