The Story and Experience Design Company
United with The Label Party™, Black of Colour™, and Streetware™
Hong Kong. Shanghai. Singapore.

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The Story and Experience Design Company
United with The Label Party™, Black of Colour™, and Streetware™
Hong Kong. Shanghai. Singapore.

Masks Attack
Estee Lauder's Dr. Jart+

Content Creation / Virtual Influencers

Our virtual influencers made waves on Chinese social media,
sharing captivating stories, discoveries, and beauty breakthroughs,
while pioneering a new chapter in beauty storytelling.

DON'T STOP LOVING
TECNO MOBILE ISTANBUL

Brand Strategy / Filmmaking / Story Design

Our story design crafted a compelling narrative that inspired
young Turkish women to live boldly, pursue their passions, and embrace
the transformative power of love.

PRISMVERSE
ESTEE LAUDER'S DR. JART+

Art Installation / Experience Design

Our pioneering installation created a shift in China's marketing
landscape, influencing a widespread adoption of storytelling and
experience design in creative initiatives.

THE SNEAKERHEAD
STADIUM GOODS NEW YORK

Experience Design / Toy Design

Our designer toy became a cultural sensation, reshaping the
sneaker scene and creating a dynamic subculture that changes how
true enthusiasts celebrate their love for footwear in China.

EVERYDAY MADE EXTRAORDINARY
GENERAL MILLS HAAGEN-DAZS

Creative Strategy / Experience Design / Integrated Campaigns

Our design vision revitalised a classic food brand, transforming it into
a fashion-forward desire for the modern Chinese woman.

BE A HELPER
RECKITT BENCKISER USA

Book Design

Our book celebrated the brilliance of Asian business leaders during
the Stop Asian Hate movement, bridging cultural gaps and highlighting
the invaluable contributions of the Asian community to society.

HOW 10 SEC MAKES YOU FEEL
DO THE RIGHT THING

Creative Strategy / Content Creation / Story Design

Our disruptive campaign rewrites the narrative of how LGBT is
represented in China, going left when others go right, embracing bold
inclusivity while others remain focused on young straight men.

THERE'S SOMETHING IN THE AIR
HANGZHOU KERRY PLAZA

Brand Strategy / Brand Naming / Identity Design

Our first foray into place branding was a bold step, leading a
transformative collaboration with the architect to reimagine everything
from brand strategy and logo creation to designing an experience.

WE DO NOT MAKE EQUAL
JIDU AUTO CHINA

Brand Strategy / Experience Design

Our strategic foresight steered Jidu onto a unique and visionary
path, redefining the brand within the vast and competitive landscape
of emerging electric vehicle companies in China.

I AM HERE
WHARF'S CHENGDU IFS

Brand Strategy / Experience Design / Visual Identity

Our experience design restored the mall's lost lustre with new
creativity, forging deeper connections with the new generation of
shoppers during the 2021 property boom.

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